Choosing a consulting firm can determine the success or failure of a project. According to Braulio Henrique Dias Viana, an enthusiast and deep connoisseur of the sector, many companies end up making simple mistakes that lead to significant losses. Understanding how to identify the ideal consultancy helps avoid rework, wasted resources, and, most importantly, frustrations due to unmet expectations.
In this article, you will learn how to avoid common traps and make a safe, efficient choice aligned with your business goals.
Why do so many companies choose the wrong consulting firm?
The decision to hire a consultancy often happens during critical moments: accelerated growth, internal restructurings, or the need for innovation. In these scenarios, it is common for managers to choose firms without evaluating essential criteria, relying solely on superficial recommendations or attractive prices.
Braulio Henrique Dias Viana highlights that this lack of criteria is one of the main reasons for below-expected results. Moreover, the rush to solve problems can lead to neglecting aspects such as proven experience, applied methodologies, and compatibility with organizational culture. This type of failure compromises the entire process, turning the consultancy into more of a problem than a solution.
How to evaluate the consultancy’s experience and reputation?
Before signing any contract, it is crucial to analyze the consultancy’s track record. Check how long it has been in the market, which clients it has served, and the types of projects executed. Public reviews, real case studies, and certifications are also important points. According to Braulio Henrique Dias Viana, a trustworthy consultancy is transparent with its results and knows how to present evidence of success.
Another tip is to talk to former clients. Direct feedback helps you understand not only the results achieved but also the consultancy’s relationship and working style. Each consultancy adopts a specific methodology. Some are more flexible, while others follow rigid models. Ideally, look for firms that adapt their solutions to the client’s reality, respecting the existing structure and proposing realistic improvements.
What are the warning signs that a consultancy might be a trap?
Some signs deserve attention. Exaggerated promises of quick results, lack of detailed contracts, poor communication, and misalignment with the company’s values are indications of a poor choice. Braulio Henrique Dias Viana emphasizes that empathy and understanding of the client’s situation are fundamental. When a consultancy shows disinterest or tries to impose standardized solutions without considering the context, it’s time to reconsider the hiring.
Another critical point is charging fees far below the market average. This could indicate a lack of preparation, structure, or even dubious intentions. In such cases, cheap usually turns out expensive. Hiring a consultancy should not be seen as a one-off transaction. The relationship with consultants must be based on trust, clear expectations, and openness to constant dialogue.
Establish efficient communication channels, hold regular meetings, and monitor the performance indicators defined at the beginning of the project. This prevents surprises and keeps the focus on set objectives. As Braulio Henrique Dias Viana points out, the involvement of the client company’s leadership is essential for the consultancy’s recommendations to be effectively implemented. The lack of internal team engagement is one of the reasons many projects do not achieve the expected success.
If you are considering hiring a consultancy, start with an honest analysis of your real need. Don’t let urgency or the appeal of magic solutions derail your journey. Research, compare, and only close the deal when you are confident. Start today by seeking qualified partners; your business deserves the best—and the right choice starts now.
Author: Clodayre Daine
